25 August 1955 – 21 June 2010

The Freshies by Kevin Cummins

The Freshies : Photo by Kevin Cummins

A lot of effort went into keeping the identity of who was inside frank’s head a secret…but since Chris Sievey’s death in 2010, the cat is now out of the bag.

Chris was active as a musician and artist from his early teens, experimenting and recording his music from as early as 1971. He was prolific throughout the 70’s and early 80’s, constantly churning out releases under various monikers: Chris Sievey and the Pajama Band, Hard Sharks, The Bees Knees and most notably…The Freshies.

Chris had a strong pre-punk DIY ethic, setting up his own label Razz Records in 1974 to produce and distribute his own output.

The biggest success for The Freshies was their brilliant single “I’m in love with the girl on the Manchester Virgin Megastore check-out desk” which was also released under licence to MCA records and reached the mid 50’s in the music charts in 1981.

The Freshies ploughed on looking for success but at some undisclosed point in the mid 80’s, Chris Sievey withdrew from the spotlight…coincidently, a certain familiar, big-headed nuisance started popping up on the streets of Timperley…